Wisconsin’s Only Direct-Sold 529 College Savings Plan

Since 1997, Edvest, Wisconsin's 529 college savings plan, has been helping families like yours save for higher education.

Feel good about saving with the Edvest 529 College Savings Plan

With flexible investment portfolios, compound earnings and triple tax advantages, it’s no wonder hundreds of thousands of people save for higher education with the Edvest 529 College Savings Plan.

Designed for families like yours

Edvest 529 is designed and trusted by families like yours.

Helping families save for higher education for over 25 years

Managing over $5 billion in assets as of 12/31/20231

More than 225,000 accounts as of 12/31/20231

Managed by Wisconsin’s Department of Finance

About Edvest 529

The Edvest 529 College Savings Plan has been making it easier for families to save for higher education expenses since 1997. It takes just $25 and 15 minutes to open an Edvest 529 account, and funds saved can be used at colleges, technical schools and graduate schools nationwide and many abroad. In addition to tuition, funds may be used for certain room and board expenses, books, supplies or other qualified expenses.

For more information, check out the links below:

Edvest 529 College Savings Plan is an excellent choice for Wisconsinites and nonresidents alike. The plan’s well-designed target-enrollment series comes at a bargain price and continues to earn a Morningstar Medalist rating of silver.

–Morningstar Analyst Report
2023 Report

Edvest 529 College Savings Plan managed by TIAA-CREF, Tuition Financing, Inc. a wholly owned subsidiary of TIAA.

TIAA-CREF Tuition Financing, Inc. manages our wide array of 529 investment portfolios.

  • Pioneer in the 529 plan space and proven leader
  • Manages a wide array of 529 investment portfolios
  • Serves more than 1.6 million accounts, helping families save more than $41 billion for college (as of 12/31/2023)1
  • TIAA is a Fortune 100500 financial services organization founded in 1918

More to explore

  • Explore our plan

    Learn more about eligibility and all the qualifying expenses an Edvest 529 account can cover.

    How our 529 works

  • Contact us

    Have questions about Edvest 529? Need information for your current account? We’re here to help!

    Get in contact

  • Ready to get started? 

    Open an Account