Wisconsin’s Only Direct-Sold 529 College Savings Plan

For more than 25 years, Edvest 529, Wisconsin's only direct-sold 529 college savings plan, has been helping families like yours save for higher education.

Feel good about saving with the Edvest 529 College Savings Plan

With flexible investment portfolios, compound earnings and triple tax advantages, it’s no wonder hundreds of thousands of people save for higher education with the Edvest 529 College Savings Plan.

Children with college savings of even $500 are over three times more likely to enroll in college and four times more likely to graduate from college than a child with no savings account.1

With flexible investment portfolios, compelling tax benefits, and some of the lowest 529 plan fees in the nation, saving with Edvest 529 for your loved ones college and career training is one of the most powerful actions you can take to impact their future.

Designed for families like yours

Edvest 529 is designed for and trusted by families like yours.

Helping families save for higher education for over 25 years

Helping families save more than $5.6 billion for over 238,000 students (as of 12/31/2024)2

Over $2.88 billion has been used to pay for higher education expenses (as of 12/31/2024)2

Administered by Wisconsin Department of Financial Institutions and professionally managed by TIAA-CREF Tuition Financing, Inc.

Hear from a Real Account Owner

Photo of Kathryn Bracho

For Kathryn Bracho, the Edvest 529 plan can be summed up in one word: "reassurance." Knowing that experts are managing her portfolios gives her peace of mind. "They allocate the money at the right risk level for the right time," she said, highlighting her confidence in Edvest’s Enrollment-Year Investment Portfolios.

Learn more about Kathryn's story here.

Edvest 529 College Savings Plan is an excellent choice for Wisconsinites and nonresidents alike. Guided by TIAA-CREF’s dedicated 529 team, the plan's well-designed target-enrollment series comes at a bargain price, making it attractive for those who prefer something straightforward and low-cost. The plan earns a Morningstar Medalist Rating of Bronze.

–Morningstar, November 2024

Edvest 529 College Savings Plan managed by TIAA-CREF, Tuition Financing, Inc. a wholly owned subsidiary of TIAA.

TIAA-CREF Tuition Financing, Inc. manages our wide array of 529 investment portfolios.

  • Pioneer in the 529 plan space and proven leader
  • Manages a wide array of 529 investment portfolios
  • Serves more than 2 million accounts, helping families save more than $60 billion for college (as of 12/31/2024)2
  • TIAA is a Fortune 500 financial services organization founded in 1918

More to explore

  • Explore our plan

    Learn more about eligibility and all the qualifying expenses an Edvest 529 account can cover.

    How our 529 works
  • Contact us

    Have questions about Edvest 529? Need information for your current account? We’re here to help!

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  • Ready to get started? 

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