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When it comes to saving money for college, there are many options available—each with their own set of benefits. The best option for you depends on multiple factors, like your savings goals, risk tolerance and investment preferences.

Edvest 529 may check all the right boxes

529 plans are one of the most popular ways families choose to save for college. Other common methods include Roth IRAs or a standard bank savings account.*

Edvest Edvest 529 logo

  • Can reduce your 2023 state taxable income up to $3,860
  • Limitations apply.4
  • Tax-deferred growth
  • Tax-free withdrawals for qualified college expenses
  • Investment portfolios
  • No income restrictions
  • No age restrictions for withdrawals
  • High annual contribution limits

Roth IRA2

  • No state tax deductions
  • Tax-deferred growth
  • Potential Tax-free withdrawals**
  • Investment portfolios
  • Income restrictions
  • Age restrictions for withdrawals
  • Lower contribution limits

Bank Savings Account3

  • No state tax deductions
  • No tax-deferred growth
  • No tax-free withdrawals
  • No investment portfolios
  • No income restrictions
  • No age restrictions for withdrawals
  • High annual contribution limits

Moreover, money saved in a 529 does not disqualify students for financial aid. 529 assets are typically treated as belonging to the parent (or grandparent, etc.) and count less in Expected Family Contribution (EFC) calculations than assets held in the child’s name.

Learn more at https://studentaid.gov/ or check with the schools you are considering.

Why choose Edvest 529

  • Wisconsin taxpayers can qualify for a 2023 state tax deduction up to $3,860 for each contributor per beneficiary per year from contributions made into an Edvest 529 College Savings Plan. Contributions in excess of these amounts may be deducted over the following five years.4
  • With an Edvest 529 account, any growth you see over time won’t be subject to taxes in the future if used for qualified higher college expenses.
  • Edvest 529 savings do not disqualify students from financial aid and count less in Expected Family Contribution than assets held in the child’s name.5

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Have any questions about ways to save for college? We have answers.

Edvest 529 provides a unique set of benefits that can mean more flexibility and growth potential, including:

  • Tax-free qualified withdrawals
  • Wisconsin state tax deduction
  • Low fees and expenses
  • Easy-to-choose investment portfolios
  • Favorable financial aid treatment
  • Use for a wide range of education expenses and programs—in Wisconsin and around the world

Get more details and compare savings options.

No. Your Edvest 529 funds can be used at any accredited university in the country—and even some abroad. This includes public and private colleges and universities, apprenticeships, community colleges, graduate schools and professional schools. Up to $10,000 annually can be used toward K-12 tuition (per student). In addition, your 529 can be used for student loan repayment up a $10,000 lifetime limit per individual.1 Review a list of qualifying expenses and the state tax treatment of withdrawals for these expenses in the Plan Description.


Edvest 529 provides the maximum allowable 529 plan tax benefits to Wisconsin taxpayers. When you contribute to an Edvest 529 account, any earnings can grow federal and Wisconsin income tax-deferred until withdrawn. In addition, withdrawals used to pay for qualified education expenses are free from federal and Wisconsin income tax.

Wisconsin taxpayers are eligible for a state income tax deduction for contributions to the Edvest 529 College Savings Plan. The maximum contribution deduction for the 2023 tax year is:

  • $3,860 per Beneficiary for a single filer or married couple filing a joint return; or
  • $1,930 per Beneficiary for a married couple filing separately, and divorced parents.

A Wisconsin taxpayer is permitted a deduction from Wisconsin adjusted gross income for a contribution to an account less any Qualified Withdrawals made during the tax year. Rollovers of the principal amount into an Edvest 529 account are eligible for the subtraction from state taxable income, subject to applicable yearly limitations. Amounts in excess of the current tax year’s deduction limit may be carried forward to future years and claimed as a subtraction subject to the yearly limitations.