Draft a Winning Future for Your Student with a Bonus Offer from Edvest 529

published April 16, 2025

MADISON, Wis. (April 16, 2025) – The National Football League draft is coming to Green Bay and Edvest 529, Wisconsin’s direct-sold college savings plan, is celebrating with a promotion to help families score a touchdown for their child’s future education. From April 21-27, 2025, accounts opened with an initial deposit of at least $25 will receive a $25 bonus deposit from Edvest 529—an easy way to put points on the board for a student’s future education. Prospective account owners are encouraged to lock in this bonus by going to Edvest.com/Draft25 during the offer period.^*

Edvest 529 is a triple tax-advantaged investment account designed to help families save for future higher education goals. Funds saved can be used toward qualified higher education expenses including tuition, housing and food costs, computers, books, supplies, and more. Savings can be used at any accredited in-state or out-of-state college, university, technical school, trade program, or graduate school, and many schools abroad. Wisconsin taxpayers may also use their Edvest 529 savings to pay for K-12 tuition (up to $10,000 annually per beneficiary) and costs associated with Registered Apprenticeship Programs, and to pay back qualifying student loans (subject to a lifetime limit of $10,000 per eligible individual).¹

"Taking advantage of a 529 college savings plan, and the many benefits they offer, can help families sleep better at night knowing every dollar saved today could be one less dollar their student needs to borrow in the future," said Jessica Wetzel, Financial Capability Director for the Wisconsin Department of Financial Institutions. The Wisconsin Department of Financial Institutions administers the Wisconsin 529 College Savings Program, which includes the Edvest 529 College Savings Plan. "No matter what path a student chooses, don’t let paying for their higher education or career training come down to a Hail Mary. We hope parents, grandparents, and others will take advantage of this winning offer from Edvest 529 to jumpstart their college and career training savings today," added Wetzel.

About Edvest 529

Edvest 529 has been helping Wisconsin families save for higher education and career training for more than 25 years. As the state’s only direct-sold 529 plan, it offers 25 investment portfolios, easy-to-use planning tools, and triple tax advantages, including tax deferred growth on account earnings, tax-free withdrawals to pay for qualified higher education expenses, and a state income tax deduction on contributions of up to $5,130 per contributor per beneficiary, for single filers or married couples filing a joint return (up $2,560 for married couples filing separate returns).

The plan has no sales charges, enrollment fees, or annual account maintenance fees. In fact, Edvest 529 is the fifth lowest-cost 529 college savings plan in the nation² and has been recognized as a top 529 college savings plan, earning a Bronze rating from Morningstar and a “High Honors” distinction from SavingForCollege.com.³

Follow Edvest 529 on social media for more details and promotions:

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Want more details?

Check out our "What is the best option for college savings" video in our new College Savings Connection video series for to learn more about 529 plans and their tax benefits.

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Footnotes

1. ^*Visit Edvest.com/Draft25 for terms and conditions. Promotion ends 4/27/2025. Sponsored by Wisconsin's Edvest 529 College Savings Plan. ↩
2. To learn more about Wisconsin’s Edvest 529 College Savings Plan, its investment objectives, risks, charges and expenses, see the Plan Description at Edvest.com before investing. Read it carefully. Investments in the Plan are neither insured nor guaranteed and there is the risk of investment loss. Wisconsin taxpayers can qualify for a 2025 state tax deduction up to $5,130 annually per beneficiary, for single filers or married couples filing a joint return, from contributions made into an Edvest 529 College Savings Plan. Married couples filing separately may each claim a maximum of $2,560 per beneficiary. Consult your legal or tax professional for tax advice. If the funds are not used for qualified higher education expenses, a federal 10% penalty tax on earnings (as well as federal and state income taxes) may apply. Check with your home state to learn if it offers tax or other benefits such as financial aid, scholarship funds, or protection from creditors for investing in its own 529 plan. TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributor and underwriter for Wisconsin's Edvest 529 College Savings Plan.
3. ¹K-12 withdrawals are limited to $10,000 per year for K-12 tuition. Apprenticeship programs must be registered and certified with the Secretary of Labor under the National Apprenticeship Act. Student loan repayment subject to a lifetime limit of $10,000 per individual when using a 529 plan.↩
4. ²ISS Market Intelligence 529 College Savings Fee Analysis 4Q 2024. Edvest 529’s average annual asset-based fees are 0.15% for all portfolios compared to 0.51% for all 529 plans.↩
5. ³SAVING FOR COLLEGE rates each state-sponsored 529 savings program annually by analyzing numerous factors for each plan. The 529 Rating represents their opinion of the overall attractiveness of a 529 plan to a potential saver. The Saving For College 529 Ratings are not a predictor of future investment performance, level of investment risk, or financial solvency of any of the rated 529 programs. For more information on the criteria used in compiling a plan's 529 rating, click here.↩
6. All social media platforms are owned by the State of Wisconsin.

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