Save for their future and enjoy triple tax benefits now

Wisconsin taxpayers can still be eligible for a 2024 state tax deduction up to $5,000, per beneficiary, by opening an account and contributing by 4/15/2025 (for single or married and filing jointly).

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Hear from real Account Owners on the power of saving with Edvest 529

We interviewed real account owners who have personally seen the impact of early, strategic, and consistent saving for higher education with Edvest 529.

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Why the Edvest 529 College Savings Plan?

We offer a wide range of benefits that aim to meet your college savings needs—whatever they are and whenever they happen.

Explore Benefits

Unique tax advantages

100% tax-deferred growth and Wisconsin taxpayers can reduce their 2024 state taxable income by up to $5,000 per beneficiary, per year for married/joint filers.

Limitations apply.1

Range of
investment portfolios

Investment portfolios to fit your life situation, risk tolerance and savings goals.

Flexible

Families can pay for a range of qualified educational expenses, withdraw money as needed and even transfer funds to eligible beneficiaries.2

Low fees and expenses

Edvest 529 is among the lowest cost 529 plans in the country, which can mean more money for college.3

A history of helping families meet their college savings goals

Established history

Helping Wisconsin families save for education for more than 25 years.

Trusted by thousands

Managing more than $5.63 billion in assets in more than 238,000 accounts as of 12/31/2024.4

College Savings Leader

More than 20,000 accounts opened annually.4

It takes only 15 minutes and $25 to start saving for college

Step 1

Learn and explore

Learn how the Edvest 529 College Savings Plan works, its benefits and how the funds can be used.

How our 529 plan works

Step 2

Pick a portfolio

Choose investment portfolios that fit your needs and goals.

Investment portfolios

Step 3

Start saving

Open your Edvest 529 College Savings Plan account today and begin contributing to your child’s future.

Real Account Owners. Real Stories.

Edvest 529: Trusted by Families, Proven by Their Stories

We asked real Edvest 529 Account Owners about why they chose Edvest 529 and how it’s helping them plan for the future.

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More resources to explore

  • Schedule an appointment

    Schedule a free consultation with an Edvest 529 college savings specialist.

    Book a consultation

  • Join a webinar

    Supplement your knowledge by attending a live webinar with an Edvest 529 program specialist.

    RSVP for a session

  • Access your account on–the–go

    With the ReadySave™ 529 App, you can securely access your Edvest 529 account, check your balance, add money and more!

    Download today