The Buzz

News & Press Releases

Edvest Celebrates 529 Day with a Special Incentive to Start Saving

Edvest Announces $50 Match Deposit Incentive on Accounts Opened Between May 24 – May 31, 2022
May 17, 2022

Multiple children skipping rope

MADISON, Wis. – Beginning next week, Wisconsinites will have more incentive to start saving for their loved one’s higher education. In celebration of National 529 Day, Edvest, Wisconsin’s direct-sold College Savings Plan, offers families a special incentive to jumpstart their college savings journey with a $50 match deposit incentive. 529 Day is recognized across the nation on May 29 and highlights the importance of 529 college savings plans in helping families plan and pay for higher education or training expenses.

Edvest 529 Day $50 Match Deposit Incentive
Individuals who open a new Edvest account between May 24 and May 31, 2022, will be eligible for the $50 match deposit incentive. Simply open an account with $50 or more at and add a monthly recurring contribution or payroll direct deposit of $25 or more for six months and receive a $50 match deposit in celebration of 529 Day.1

“We are thrilled to join the national 529 Day movement by working with Edvest to offer Wisconsin families the opportunity to jumpstart their loved one’s higher education savings,” said Wisconsin Department of Financial Institutions Secretary-designee Cheryll Olson-Collins. “It is imperative that Wisconsin families and students begin thinking about and taking steps to prepare for a successful future, and higher education is an integral piece to this success – for the student and the state of Wisconsin. We hope the $50 529 Day match deposit incentive will be the spark people need to open an account and start saving for their children’s futures today.”

Adding to the excitement is the fact that the Edvest 529 Day $50 match deposit incentive coincides perfectly with graduation season. So, parents, grandparents, and family friends can increase their gifting power by opening and contributing to an Edvest account during this time. Whether it’s graduating from kindergarten, middle school, high school, or even college, if you want to leave a lasting impact on the graduate in your life, mark this important milestone by investing in their future with a 529 college savings plan.

About Edvest
Edvest is a tax-advantaged investment, meaning that contributions to an account may qualify for a state income tax deduction of up to $3,560 per beneficiary, per year. Limitations apply.2 In addition, earnings are tax-free if the savings are used for qualified education expenses like tuition and fees, books, laptops, and more. Funds can be used at any accredited public or private university, college, technical college, community college, or professional school nationwide and many abroad, and toward the cost of apprenticeships.

On April 20, 2022, released new 529 plan ratings where Edvest earned the highest rating, 5-Cap, in both the non-resident and resident rating categories. According to, 529 plans earning a 5-Cap rating “offer outstanding flexibility, attractive investments, and additional economic benefits (such as generous state tax incentives) that for some people, at least, will provide a substantial boost to their savings. There are few, if any, weaknesses noted in the program.”3

Edvest 25th Anniversary Sweepstakes Continues
In addition to 529 Day, Edvest is celebrating its 25th anniversary. To mark the significant milestone, Edvest is celebrating with a year-long sweepstakes and awarding a $529 account contribution to one winner every month throughout the year.* Entering the sweepstakes is easy. Visit and complete the online entry form for a chance to win a $529 contribution to an Edvest account.

For more information about Edvest, including live webinars on May 25 and June 8 from 11 a.m. to noon (CT) with college savings consultants, or to open an account today, please visit Edvest customer support is available toll-free at 1 (888) 338-3789 Monday through Friday from 7 a.m. to 9 p.m. (CT).


1Visit for terms and conditions. Promotion ends 05/31/2022. Void where prohibited or restricted by law. Sponsored by Wisconsin’s Edvest College Savings Plan.

2To learn more about Wisconsin’s Edvest College Savings Plan, its investment objectives, tax benefits, risks and costs, please see the Plan Description at Read it carefully. Wisconsin taxpayers can qualify for a state tax deduction up to $3,560 per beneficiary from contributions made into an Edvest College Savings Plan. Withdrawals for registered apprenticeship programs can be withdrawn free from federal and Wisconsin income tax. If you are not a Wisconsin taxpayer, these withdrawals may include recapture of tax deduction, state income tax as well as penalties. Investments in the plan are neither insured nor guaranteed and there is the risk of investment loss. Consult your legal or tax professional for tax advice.

3SAVING FOR COLLEGE’S 5-Cap Ratings provides an evaluation and comparison of 529 plans, utilizing a formula that examines dozens of factors grouped into the following categories: Performance, Costs, Features, Reliability, and Resident.

*No purchase necessary. Void where prohibited or restricted by law. Deadline for entry is 12/31/22. Sponsored by TIAA-CREF Tuition Financing, Inc. (TFI), Program Manager for the Edvest College Savings Plan. Visit for Official Rules.

TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributor and underwriter for Wisconsin’s Edvest College Savings Plan.


The Latest